Founded in 2021 by Arya Giri, our label was born at the crossroads of storytelling and craft. We believe fashion is more than clothing—it is emotion, memory, and identity stitched into fabric.

Fashion today often celebrates speed and sameness. Arya Giri was created to stand against this tide. Our mission is to show that fashion can be fun yet profound, rooted in heritage yet daringly modern. We exist to prove that clothes can laugh, question, comfort, and empower all at once.

Built in India and worn across the globe, Arya Giri is a brand for those who value quality, history, and the joy of being iconoclastic.

The Beginning

Arya Giri was born out of a vision to reimagine fashion as more than garments—it is a language of culture, emotion, and identity. Founded in 2021 by Arya Giri, the label is a celebration of cheeky self-expression woven with poignant storytelling. Each piece is both playful and poetic, inviting wearers to experience fashion not as a fleeting trend, but as a canvas of narratives and memories.

Our Ethos

At our core lies a belief in storytelling through craft. Every collection is designed to provoke thought, spark conversations, and bridge cultural contexts. By placing hand embroidery—an age-old Indian tradition—at the forefront, we seek to honor artisanship while giving it a bold, disruptive twist. Each stitch is both an archive of history and a step into the future, balancing timeless quality with fresh imagination.

Hand Embroidery as Expression

Our atelier thrives on the meticulous, patient artistry of embroidery. It is not decorative alone—it is narrative, emotion, and protest, hand-spun into cloth.

Storytelling in Fabric

Every design is built on words, poems, and cheeky motifs that bring humor and heart into everyday wear. We see clothing as literature for the body.

Sustainability & Cultural Identity

We design with intention, weaving environmental mindfulness and cultural consciousness into each creation. By working closely with artisans, we empower communities as we redefine global luxury.
The Founder

Arya Giri is more than a designer—she is a storyteller, a cultural archivist, and a creative visionary. Growing up surrounded by weaver communities and deeply influenced by her mother’s royal lineage, Arya’s world was shaped by an early exposure to craft and tradition. 

Her education across Singapore and her experiences in global institutions—from political internships to marketing and the arts—infused her with a unique perspective that now guides the brand.

Beyond fashion, Arya’s devotion to Bharatanatyam dance speaks to her lifelong exploration of culture through movement, precision, and expression. Having performed solo at Carnegie Hall in New York, she continues to bring that same rhythm, discipline, and emotion into her brand’s philosophy