world of AG — the funny figure society

four resident
overthinkers

Professional romantics, directors of chaos, multi-hyphenate C-suites — all in one. These are not mascots. They're moods, muses and alter egos, stitched into the AG world.

pippa the dramatic daydreamer
puff the cozy overthinker
pari the tiny philosopher
pru the social alchemist

Find the one that's already you. Then wear them.

the director of chaos

pippa

"I'm not delusional. Just creatively optimistic."

Pippa doesn't walk into a room. She makes an entrance. The friend who imagines orchestral music while crossing the street, waves at strangers because "they looked familiar in another lifetime," and believes every coffee run has the potential to become a meet-cute.

She falls in love with colours, sunsets, handwritten menus, and people she'll probably never meet again. She romanticises missing trains, rainy windows, vintage bookstores and embroidered flowers — because every tiny moment deserves a little more feeling than necessary.

She owns more ideas than plans, starts moodboards instead of to-do lists, and has at least seven imaginary acceptance speeches prepared just in case. She collects beautiful things not because she needs them, but because one day they'll become part of a story.

muse type: the dramatic daydreamer
found in: Lake Como & Jaipur
on repeat: Dreams — Fleetwood Mac
known for: seven acceptance speeches, zero to-do lists

Wearing Pippa means believing life is always a little more magical than it first appears.

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the cozy overthinker

puff

"I cancel plans, not feelings."

Soft on the outside, hyper-imaginative to chaotic extents on the inside. Puff is the blanket, the overthinker, and the 3AM voice memo so raw and authentic you're changed by it.

Puff rearranges the closet by colour, mood and what-ifs — and turns it on its head entirely if the outfit isn't syncing with the music, the mood and the beverage of the day.

Puff romanticises the smallest things: slow mornings, the warm glisten against a cup of chai, the smell of a handwritten note aged over decades, the buttery warmth of a hand-embroidered cardigan. Comfort food, comfort shows and comfort people are a daily requirement. But don't be fooled — Puff notices everything.

muse type: the cozy overthinker
found in: Kyoto, Japan
on repeat: Lover — Taylor Swift
known for: elaborate desserts, journalling, comfort rewatches

Wearing Puff feels like being wrapped in your favourite thought.

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the tiny philosopher

pari

"I see everything, I just don't say much."

Tiny in size, huge in opinions. Pari is the quiet one in the group who drops the one line that makes everyone go — wait, that's so true.

Soft on the eyes, with a soul that's delved through many lives. Filled with love, light and soft anecdotes that shift your perspective, Pari is that rheumy-eyed moment at the end of a heart-wrenching film.

Pari collects beautiful thoughts, books with bent corners, and inside jokes. Matcha in hand, notebook open, headphones in — an entire little universe of one.

muse type: the tiny philosopher
found in: Iceland
on repeat: To Build a Home — The Cinematic Orchestra
known for: bent-corner books, matcha, one perfect sentence

Wearing Pari feels like finding beauty in the little things.

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the social alchemist

pru

"A little chaos, darling, keeps life interesting."

The life of every room. Pru mixes charm, chaos and cocktails perfectly — equal parts host, therapist, stylist and troublemaker.

Pru knows the best vintage stores, the juiciest gossip, and exactly how to make a boring dinner party unforgettable. Pru will give you the best advice (asked or not), take candids of everyone, and leave before the drama starts.

Pru is the moment, and lives on through everybody they've ever connected with.